Meet Your New
AI Driving Coach

You need more than just data. You need big data,
and intelligent, actionable insights.
Try it Now
FREE for 30 Days Bring your own data,
or buy our Fire Link & Get 1 Year FREE

Meet Your New
AI Driving Coach

You need more than just data. You need big data, and intelligent, actionable insights.
Try it Now
FREE for 30 Days Bring your own data, or buy our Fire Link & Get 1 Year FREE
Fire Link

Fire Link

GPS Datalogger

$499

Buy Now& get 1 year FREE
$229 value
& get 1 year FREE, a $229 value

Our new Fire Link revolutionizes the way drivers interact with their data on and off the track! The high-precision 10Hz GPS seamlessly transmits your data over any available cellular network to our Fire Laps live servers. This enables our powerful real-time analysis and coaching tools during and immediately after every session or race.

Powerful Interface

FREE Demo

Try Fire Laps Now

Upload any supported data files now and we'll send you a link to your first session analysis for free, no credit card required.

Try Fire Laps yourself on a sample session to see how Fire Laps insights and coaching could help you improve your very next session!

Test Drive Fire Laps

Take it for a spin today completely FREE & see what Fire Laps can do for you!
Sign up for free, or buy the Fire Link & get 1 Year of Intelligent Lap Coach FREE.

Lap Analytics
$ 15 /mo
$ 99 /yr
 
  • Unlimited analysis of all sessions
  • Weather information and track detection
  • Speed and G force overlay
  • Create and compare sectors between laps
  • Interactive graphs
  • Lap comparison to see where your lap gains or loses against another
  • Live stream your data with Fire Laps Live
  • Learn from other users' shared laps
Intelligent Lap Coach
$ 39 /mo
$ 229 /yr
All features of Lap Analytics, plus:
  • Driving coaching using artificial intelligence
  • Analyze synthetic optimal laps to find areas of improvement
  • Instant recommendations on areas to immediately improve your times
  • Automatic comparison to other similar vehicles
  • Constantly improving models
Coming soon:
  • Optimal lap times given your driving history
Weekend Pass
$ 35 /event
 
  • Unlimited analysis and AI-generated insights for one event
  • Always have access no matter your membership status
  • Join groups and events and share your data
  • Live stream your data with Fire Laps Live
  • In-depth analysis on sessions from other events not included
  • Unable to analyze your friends' laps
  • Unable to create groups and events

FREE for 30 Days Bring your own data,
or buy our Fire Link & Get 1 Year FREE

Real Drivers, Real Results

StarStarStarStarStar

“Using the Fire Link data logger alongside the Fire Laps app has completely transformed my approach to time attack. I was able to analyze my best laps in detail, and the AI driving coach provided actionable insights on my brake zones and corner apexes. With these personalized recommendations, I was able to fine-tune my driving and shave time off my next session. The combination of accurate data and intelligent coaching is a game-changer—definitely made me a faster, more efficient driver!”

Jerami Bailey
Gridlife Club TR 1st place, CMP 2025
StarStarStarStarStar

“Fire Laps has been a game changer for us. Looking at data was always such a pain in the ass and getting what you needed out of it was rough without knowing exactly what to look for, especially with the limited laps we get in time attack. This not only makes it easy to get the info we need but also easy to share with my team even if they aren't all at the track. I can't recommend it enough.”

Eric "Dewey" Dewitt
2023 Street Mod Champion
StarStarStarStarStar

“What I love most about Fire Link with Fire Laps is how effortless it is. I don't have to fumble with my phone or press any buttons. I just turn on the car, and it automatically starts logging data and GPS at start/finish. It's completely hassle-free. Beyond the incredible AI coaching, it tracks stats like total laps, hours driven, and number of tracks. I've logged over 500 laps at more than 10 tracks this season. I used Fire Laps throughout my 2024 season and earned 3 first-place trophies and 7 podiums. Sharing live data and fastest laps adds fun competition with friends, and reviewing past laps is a huge advantage when prepping for your next race.”

Peter Granberg
Gridlife Club TR, numerous lap records
Coaching

Your personal AI driving coach

Receive specific AI-based coaching insights so you can go faster your very next session

Device

Use your current device

Connect your Fire Link device directly or upload your files from AiM, APEX Pro, RaceCapture, VBOX, and more

Analysis

Total data visualization

See your drive line, speed, and more overlaid on the track map and find opportunities for more speed

Groups

Connect with friends

Learn from others by easily sharing and comparing data with your friends, track day organization, or sanctioning body

Data Powered
AI Coaching

Stream events with Fire Laps Live

Live stream your events

Thanks to Fire Laps Live, event participants and motorsports fans alike can have access to live streamed telemetry from an event's races!

Link your vehicle to Fire Laps

With a Fire Link device, Fire Laps members can harness the full power of Fire Laps Live. Watch your friends, and if you want, choose to stream your own driving.

Get instant AI-powered feedback

As you race, your data is sent to our servers. For Intelligent Lap Coach members, the moment your session is done, we start analyzing your data with our AI coaching algorithms.

Stream events with Fire Laps Live

Live stream your events

Thanks to Fire Laps Live, event participants and motorsports fans alike can have access to live streamed telemetry from an event's races!

Link your vehicle to Fire Laps

With a Fire Link device, Fire Laps members can harness the full power of Fire Laps Live. Watch your friends, and if you want, choose to stream your own driving.

Get instant AI-powered feedback

As you race, your data is sent to our servers. For Intelligent Lap Coach members, the moment your session is done, we start analyzing your data with our AI coaching algorithms.

What You Get

With Fire Laps, you are finally able to view your data in an easy-to-use, intuitive, and visually appealing interface, backed with insights that transform your data analysis experience.

Intelligent Lap Coach

Let our artificial intelligence-based driving coach show you exactly where you can improve with real and attainable feedback.

Easy lap and session uploads

We connect directly to all WiFi-equipped AiM devices, and offer a quick upload tool for all older non-WiFi devices and other file formats.

Lap Analytics interface

View your lap data in the most visual way - on a track map showing your driving line, speeds, G-forces, and more.

Groups and events

Get social by creating groups and events for your friends, your racing class, or anyone you choose.

My Fire Laps

Gain insights from potential laps generated from the laps in your session to create new lap times and lines that may be possible with your vehicle.

Quick lap comparisons

Instantly compare laps from the same session, other sessions, or from your friends to find areas for improvement.

FREE for 30 Days Bring your own data,
or buy our Fire Link & Get 1 Year FREE