What is Fire Laps?
For Drivers, By Drivers
Our team combines decades of on-track experience with machine learning and data science to build tools that make improvement effortless for every driver, at every level.
Personalized Insights
Tens of thousands of community laps have been analyzed and tailored to your car and skill level. The Fire Laps Platform learns from your laps and the collective community to deliver clear, actionable coaching that adapts to your car, track, and driving style.
Continuous Development
Track every session, every gain, every breakthrough. Each lap you record refines your personalized feedback, revealing where you're improving and what to focus on next—turning data into consistent speed and confidence.
How It Works
The Driver Development Platform built for HPDE, grassroots time trial, and wheel-to-wheel racers who want personalized, data-backed coaching without the complexity.
Drive as Usual
Every session uploads automatically via 4G.
Get Coached
The Intelligent Lap Coach highlights what to fix and where to gain time.
No downloads. No cables. Just drive, review, improve.
What You Receive
This isn't just a device. It's membership in the world's only platform built on community intelligence and machine learning refined from thousands of laps worldwide.
The Core Platform
1 Year of Intelligent Lap Coach ($229 value)
- Personalized coaching plus:
- Lap Analytics Suite
- "My Fire Laps" AI benchmark laps
- Community + Fire Laps Live
Fire Link GPS Datalogger ($499 value)
- Automatically records and uploads every lap.
Meet Your Fire Link
The Fire Link automates everything to help you perform at your highest level, effortlessly.
- Easy install in 20 minutes
- Coaching insights after your first session
- Live support and weekly onboarding calls included
Exclusive Bonuses
This Month Only
Two 15-minute setup or coaching calls ($200 value)
6 months of RaceSetupPro.com ($180 value)
Monthly data-review webinars ($300 value)
Gold Star Lap Library ($100 value)
$499 credit toward Fire Laps Pro
Covers your upgrade when the CAN-enabled version launches.
Total Value: $2,007
Your Investment: $499
Zero Risk with Our
100 Lap Guarantee
It's Easy...
Upload 100 laps.
Apply the coaching.
If you don't find measurable time within 100 laps, return the device for a full refund — we even cover shipping.
See What Our Drivers Are Saying
“Fire Laps helped me find four seconds at Mid-Ohio in just two sessions. The platform pinpointed where I was over-braking and how to carry momentum through every turn.”
“I thought I knew my car until Fire Laps showed me exactly where I was leaving time on the table. One session later, I was faster and finally understood why.”
“After 20 years of trusting my instincts, Fire Laps proved there was still more to learn. It's like having a coach that never misses a lap.”
Membership is Limited
To maintain personal onboarding and support, membership is capped at 25 new drivers per month.
When spots fill, enrollment closes until the following month.
Fire Laps isn't just data.
It's the Fastest Way to Get Faster.
Looking for Full CANBUS Integration?
DON'T WAIT! This offer gives you an exclusive $499 upgrade credit toward Fire Laps Pro and puts you at the top of the waitlist.
Fire Laps Pro is our next-generation device built for full vehicle-integrated CANBUS data, delivering even deeper insight into how your car and driving work together to make you faster.